Storytelling and the rise of video

I've been finding it interesting that people have very different perspectives on what content any marketing videos or adverts should have whilst at the same time all of them are adamant that video is definitely the way to go.  Of course, once again, it's "innovation" that we are told is ALWAYS the key - something I'm not totally convinced by; not least because it's a bit of a nebulous concept; and not always, not every time. 

This piece from gives a great over-view, a sort of who-what-where, as to the different platforms and the different uses: Facebook Vs YouTube, plugging video into emails, interactive videos (my idea of hell), and more.....

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