Want to know the latest on what's happening at Digital Concrete and what we think of the world?
Read our blog.
Personality and your job... Does it matter?
21st October 2020
Do you need different personality types within a business? Are certain jobs better for (and done better by) people with certain personality types? I think we've all got a knee-jerk response to these questions, we all feel we know that some folk are better placed in Admin roles, others in the creative arena and so on - but is it true, and do we actually understand what traits a person has?
Jordan Peterson, for The Big Idea, runs through a few of the reasons why you might want more "creatives" at the beginning of an organisation's life but that you will also need those who "stick to the tracks" once things have become established - and it's a fine balancing act it seems.
Mr Peterson has been vilified and deified in equal measure in the media recently and this also gives us a chance to see how HIS thought processes work, how he manages to put forward an idea or two, without us having to go into some more possibly contentious areas. Whatever one thinks of him he is a master explainer!
The internet of things...... going haywire?
21st October 2020
Given that we are all going to go out and buy fridges that tell us what goodies we're about to run out of (are we really?) and given that many of us have now allowed mega-corporations to listen in to our every conversation at home so that they can turn the lights on and the heating down ("so you don't have to"), what are the risks? This adds up to a huge amount of data to be collected and stored and where will this be kept? Will it be secure? And from whom does it need protecting?
My feeling is that data storage can never be completely secure: there is an evolutionary arms race going on between those collecting the data & legitimate users, and those who want unauthorized access for whatever reason - hackers, pirates, malware creators etc. At any given time one or other is in the ascendancy but, note, it's not always those who's interest is seen as benign (and we may not always be aware of what data is sent, and to whom, authorized or not). David Roe on cmswire has some interesting things to say on this topic - not, perhaps, quite as personally wary as me!
Tattoos - Just musing on Body Art at work
19th November 2018
Working in Audio Visual with all the techies & geeks, the fans of SteamPunk & CyberPunk, with many who have found their career in the AV industry through their love of music, tattoos and piercings, earlobe discs and "interesting" hair, were subjects for discussion way before the current change in social norms. And, indeed, some of the change has been rapid: it seems only a few years ago that virtually every white-collar man had to wear a suit to work (and it was mostly men, really it was); even after the 1960s many women in the workplace could not be so brazen as to sport pierced ears, (let alone show a diamond hovering over a nostril - the horror!). And where now beards on men are not even worthy of comment, less than 10 years ago they were considered a complete no-no and employers demanded the clean-shaven cheeks of a new-born!
These days it's almost de rigueur to sport at least one tattoo and for many The Sleeve, covering an arm in design, is purely & simply a "personal (and financial!) choice". Hand tattoos are becoming more & more common and although facial adornment seems, for the moment, to have stalled at piercings, it's no-longer unusual to see a butterfly fluttering its (often slightly blurred) wings around the neck and up towards the cheek.
So, how has this affected the workplace? Has there been a change in perception, a new leniency toward visible body art?
Interestingly, although there may be some slight changes in individual company perspectives there has been no change in the law and, you may be surprised to hear, there is nothing preventing an employer from not hiring, or even firing, someone solely on the grounds that they have visible tattoos (The only protection remains one of religious intent but I can't for the life of me think of where this might apply anyway!).
So, perhaps there is still the perception that those in a customer facing role, meeting & greeting, acting in an "ambassadorial capacity" for their employer, should be ink-free, no blemish to the skin be allowed on view, no barbell through the septum glinting cheekily above the now almost mandatory Shorditchian beard. Will this change? In a few years time, will we not be at all surprised to find acrobats leaping over a Minoan bull emerging from the collar of her uniform, as our potential new Manager walks us into the interview room?
And just in case you don't believe me, I've attached the link to HR24, and their page on Tattoos in the workplace!
Continued learning at work can be fun!
13th July 2018
As Adam Uzialko at BusinessNewsDaily.com points out developing technologies may be an answer to the age old problem of how to offer benefits which keep your employees happy, making them want to stick around, whilst at the same time motivating them and giving them extra skills that feed back into their work & productivity. The growth of Virtual and Augmented Reality may prove the way forward for education at work that feels more like an adventure than going back to school!
There might possibly be a bone of contention though, when he says "having regular internet access on both desktop and mobile devices means employees can engage in "micro-learning" anytime, anywhere". I can hear the grumpily muttered cries of "Micro-learning? Yeah, right!" even as I type!
Yvonne Jacobs, Industry favourite!
1st June 2018
Yvonne Jacobs - once again back in the Audio Visual and Live Event industry!
Slicing up your genes - the easy way!
31st May 2018
If, like me, you have an interest in genetic, and science generally, you've probably heard of Crispr. It's a way that genes can be edited, a relatively easy and pretty quick way too. Whatever your thoughts on genetic engineering - be they of the "Wow, cool!" sort, or the "OMFG, Run!" type, it's worth knowing a little more about it, how it works and what it can be used for. Wired have produced a rather good little film to make the explanation as simple as possible without dumbing it down. So, fresh from Wired Videos comes.....
Holiday! (It would be so nice.....)
31st May 2018
As Madonna says: "Holiday, celebrate..." Maybe it's too late and you've got it all lined up, flight paid for, too tight-shorts already in the suitcase, body waxed, eyebrows... (well, whatever it is that folk do to their eyebrows these days).
Now the weather in the UK has given us a taste of what we've been missing, now that we've had some gloriously hot sunshine and some, frankly pretty terrific, electrical thunderstorms, I defy anyone not to be thinking about going away. With this in mind when I came across a rather good piece in Wired by the hirsuite Mr. James Temperton, giving some cool travel apps for your phone, I thought it definitely worth uploading at least a few of them - just for peace of mind.
Now, where was I?
If we took a holiday, Took some time to celebrate
Just one day out of life, it would be so nice"............
30th May 2018
Some people really do have "super" powers - from having a 'perfect' memory, remembering every detail of every day, to being able to see 100 times as many colours than the average person. As Philip Perry, at The Big Think, points out, these mutations in our genes can lead to extraordinary abilities but, often, with equally extra-ordinary consequences - and not in a good way. Unfortunately, no matter how much I will it to happen, or however many times I dream it, I still can't just "do a Superman" and jump up into the clouds & soar away!
A rather fabulous animation about inventors & inventions... I love it!
22nd May 2018
Kyle O'Brien, on the Drum, gives us Ogilvy's animation shorts celebrating some of the lesser known inventors of things we use and, much of the time don't even give a second thought to using, so embedded in our lives are they.
And the ditty accompanying it - how can you NOT love a song that has the line "Sir Alessandro Volta, accept our flattery, we'd have no flashlight in the dark without your battery."
How to make algorithms both understandable and funny!
3rd May 2018
Kevin Slavin gives a really great TED talk on algorithms. Sounds dreary? It's not. He brings alive the way that these bit of mathematical processes can and do shape our modern world, affect our lives for good or ill and, when not given a human oversight, can send the price of an esoteric book to over $20million.....
Danger, Will Robinson! Flying deliveries and robotic couriers. Oh dear.
3rd May 2018
Delivery robots. We've been promised that they are coming for a long time. Some of the big corporations even offering to take the key to our houses and drop the delivery inside... Yeah, right, that's a good idea... But it seems that maybe they are now on the way. Will we be seeing the whirring blades of the flying drones at our windows? Jumping out of the way of the bustling wheeled mini-tanks as they thread across the streets? I can see all sorts of pitfalls along the way, and not just the annoyance factor of giant buzzing things overhead and of trying NOT to jump out of the way of some huge crazed, plastic beetle as it zips past your legs... But coming they are if Parmy Olson at Forbes is right!
Arguing better.... don't we all want to be able to 'drop the mic'?
2nd May 2018
Paul Ratner, from The Big Think, gives us the low-down on how to argue well. It's not necessarily all about antagonism (haven't we all had just about enough of online conflict?), but can be about recognising the ways in which people discuss things. An invaluable infographic of the "Hierarchy of Disagreement" shows how we can immediately put things in perspective too.
What would you do if.... Looking at everything from a different perspective
2nd May 2018
Thought experiments are often useful and creative ways of exploring the social and physical world we live in (and not just the Schrodinger's dead cat/live cat stuff that we had in physics lessons at school!). Scotty Hendricks at The Big Think has put together seven of these that really do get you thinking - from self interest to hedonism, from your personal experience of colour to saving a drowning child, each one makes you pause for thought and, if my experience of it is anything to go by, every time you discuss it with someone else you get a surprise answer... what may seem obvious to you is less obvious or, indeed, the opposite to what your work mates and friends think.... and sometimes they make you look at them, and the world, in a different light.
This one really does scrape the sky!
30th April 2018
Tom Ravenscroft at Dezeen introduces us to the worlds "Third Tallest Building". Being built in Shenzhen, China, it's nearly finished and even for those not so enamoured of these vast monoliths, the photographs are worth a look, simply stunning!
And you thought Amazon was for Alexa to get you a new phone!
30th April 2018
For the science and space geeks amongst us, we are used to hearing about Elon Musk and SpaceX, the rockets, the the flying cars, the Mars trips..... But there are other people, with other plans - one of whom is the richest man in the world: Jeff Bezos. And you just thought Amazon was a great place to buy socks!
Alan Boyle, writing in GeekWired, gives us an update on Blue Origin, Amazon's own venture into the current Space Race going on: featuring the big corporations (and their billionaire owners)!
It's not just driverless cars!
30th April 2018
A fascinating riff on how we will travel in 20 years time from Wired. Trying to predict the future has always been a bit of a Hit & Miss activity - with the Miss bit far outweighing the Hit rate - but here they've also taken into consideration the changes and growth in both AI and physical transportation and have come up with some stimulating ideas. You can see how we may not even notice the changes in our everyday life: the way we just accept new ways of booking routes, combinations of different travel modes (trains, planes and automobiles) and, perhaps more scarily to me, our whole agenda, our life schedules, will be "managed" by these slightly-more-than-algorithms we currently call AI.
There are some breathtaking and exciting predictions, and it all sounds extremely plausible, but I do feel that, perhaps, we might be missing some of the underlying social and political implications. Although, of course, if someone invents the Star Trekkian way to"Beam me down, Scotty" then it's all just so much 2040s cyber-punk!
That said: Bring it on!
Is being silly the way forward?
9th April 2018
Do we have to be stern and serious the whole time? Need to keep our top buttons firmly done up and our ties knotted to within an inch of their lives? Generally the whole corporate world has relaxed over the past 10 years: "Dress Down Friday" morphing into the everyday - open necked shirts under more adventurous, non-"regulation grey'' suits for men (Royal Blue, anyone?), less of the formal & power-shouldered black jackets for women....
Many companies now deem "smart casual" perfectly acceptable for the office (well, perhaps not certain of the solid bastions of Law and Finance in The City!) - So, has this now filtered down into other areas of business? Advertising and marketing have always used humour as a way of making a brand or product noticeable (sometimes, it has to be said, unintentionally) but now, as Deborah Sweeny at SocialMediaToday points out, this is sliding over into silliness - and is all the more beneficial for it!
Data download.... what DO they all know about us?
9th April 2018
Amanda Zantal-Weiner on Hubspot did what, perhaps, many of us are too scared, or too lazy to do: she downloaded all the information that Facebook has stored on her. It's more than just an eye-opener and the sheer volume of it is quite incredible. Many of us shrug the "so what?" shrug; "there's nothing they have that I haven't put on there" and all the other excuses we make to ourselves. It may not be the sinister Big Brother-esque scenario of some dystopian future that has come to pass but perhaps we SHOULD pay more attention to it.
Calm down, it's just an interview!
9th April 2018
What works for some people may not work for others, but advice on how to interview well is always worth reading. Heba Rahhal, of Thrive Global, has some practical advice, not just the "breathe deep, inhale, exhale, panic" type, but also how to help you put things in perspective - so that you go into the meeting with greater confidence in your current skills as well as your belief in your own future self.
Storytelling and the rise of video
9th April 2018
I've been finding it interesting that people have very different perspectives on what content any marketing videos or adverts should have whilst at the same time all of them are adamant that video is definitely the way to go. Of course, once again, it's "innovation" that we are told is ALWAYS the key - something I'm not totally convinced by; not least because it's a bit of a nebulous concept; and not always, not every time.
This piece from business2community.com gives a great over-view, a sort of who-what-where, as to the different platforms and the different uses: Facebook Vs YouTube, plugging video into emails, interactive videos (my idea of hell), and more.....
To eat or not to eat.....
6th April 2018
It's been a staple of Science Fiction since the early days, with Captain Kirk first using a food "synthesizer" in the sixites,(later the "replicator" for Captain Picard's tea and Captain Janeway's many shots of coffee). Perhaps it's not quite the brave new world of Star Trek just yet but now lab-grown meat seems near to being a real possibility. As Chris Baranuik in this BBC article puts it, decoupling meat from livestock and agriculture might alleviate the ethical dilemmas around eating animals but, perhaps, raises many more questions.... not least "is it vegetarian?" and whether or not we'd actually want to eat it!
What does it mean to be authentic?
5th April 2018
With 'trust' being uppermost in many people's minds when engaging online - be it on the social media sites like Facebook, or sending messages through WhatsApp or any of the other multiplying texting sites - organizations, "Brands", are starting to realize that they need to have a public image that fits with their private one, that their company values or ethics are not at odds, privately, with what their Brand is telling the world. Luke Graham, writing in City AM, tackles "authenticity" and links this to Influencers, and other forms of marketing, which - possibly - point the way as to how an organisation might counter the negativity and show that its public face matches the one it wears in private!
Does length matter? (It's VIDEO again!).
30th March 2018
Advertisers are spending more & more online, trying to get their video seen by as many (or as "targeted") people as possible - we can see with our own eyes the way things are changing: those 'just above eye-level' poster ads on the tube that you look at on the way to & from work, they've changed; the clunky rotating ones at bus stops; even the ads on the telly. We often see different types of products or brands - there's more of that internal "oh!" we note in our brains but rarely mention to anyone else. The once seemingly limitless budgets of big brand marketers is, after all, limited and they are choosing alternatives, chiefly it seems, to put their videos on Facebook, Google and all the behemoths of the of our phones and screens. And indeed, as the competition for our eyes hots up, so we'll start to see experimentation not just with content but with form: it's become an article of faith, almost doctrinal, that young people these days have very short attention spans and so these clips have been "short & sweet" - but is this necessarily so? Anyway, it isn't only these slightly mythical "young people" who are living their lives with very little distinction between online and offline, we all are!
Kayla Matthews, at MarketingDive, has taken a look at the experimentation going on with the length of these video adverts, both the shorter and longer forms - it'll be interesting to see how this evolves in our sidebars and on our timelines.
Putting it together! IKEA construction made simple... maybe...
26th March 2018
Now, I'm not the most "handy" of people and couldn't put up a shelf to save my life but, if I'm completely honest, I've never had that much trouble with IKEA flat-packs. Those little instruction leaflets seem to be fine to me, as long as you do EXACTLY what it says, check and double check that you have each piece of the furniture, the correct number of each screw and wooden peg; and lay it all out in enough space for the cat to be swung a few times without trouble.... So, yes, OK, I get it, I can see how it might get a bit much for those easily bored out of their minds by DIY (I'm like that with gardening - 5 minutes with a packet of seeds or a sad looking plant from Homebase and I'm ready to kill!).
But fear not! Alice Morby from Dezeen brings tidings of great joy! Fancy an augmented reality app that takes you through it all, no stress? Read on!
Do you need to change to be high achieving
24th March 2018
I'm always rather suspicious of these "change your life in 3 easy steps" and the "You too can earn a fortune" lists and blogs, however, this from Brianna Wiest at women@forbes does have some really good general advice. Sometimes the simplest little bits of advice are those that we say, when we read them, "well, yes, of course, I know that!" .... but we don't know, or we haven't actually thought long and hard about it and implemented what is pointed out. Anyway, see what you think of this list of 18 things - I think there's some good stuff here.
Turns out everyone, Old Dog or New, should learn new tricks!
18th March 2018
New discoveries about our brain - still the most complex structure we've so far come across in the known universe - are showing that it remains plastic throughout our lives, that it is mutable, flexible in its ability to grow new neurons (until recently thought to be impossible) and make new connections. This means that we can, and should, keep learning, challenging ourselves, whatever our age but particularly as we get older, to keep that grey matter dynamic, to force growth and thereby stay as active, healthy and happy. Robert Twigger, author of Micromastery, has written a great short article on this and it's well worth a look.
Just something lovely from dezeen!
17th March 2018
Dezeen magazine gives us a taste of Antony McCall's Solid Light Works Exhibition. Beautiful.
What is Blockchain?
15th March 2018
Blockchain is one of those things, one of those concepts, that keeps coming up in relation to all manner of things but no two explanations see to be the same. Hubspot have come up with a handy "5 minute read" from Mimi An that does a good job in giving an answer... my brain is still slightly hurting at the end, though....
Schadenfreude...... When it goes horribly wrong!
14th March 2018
What happens when you make a mistake, when it all goes horribly wrong? It's all very well wanting our posts and tweets to "go viral" but what if it's for things you really didn't want to happen? Tabitha Naylor on SocialMediaToday has a quick look at a few of the big brands that managed to cock it up. Schadenfreude is all very well but we all make the odd mistake.....
Your time on Social Media. Curse? Blessing? Both....
13th March 2018
There seems to be a new study every week into Social Media: how does it affects Kids? How much time do teenagers really spend on it? Would we be lost without it? Friendship's tool or the bully's friend?
And now.... well wouldn't you know it? Facebook says: "A lot of smart people are looking at different aspects of this important issue" and has also done it's own bit - giving its self, as Paddington Bear was wont to do, a hard stare. I think the article below by David Ginsberg and Moira Burke, is interesting for all sorts or reasons.
Women & tech. Why the gender divide?
9th March 2018
It's interesting when you look at the statistics from studies in the UK on how and why girls choose the subjects they take for GCSEs, A Levels and Degrees. It seems that there's still a huge sex disparity when it comes to physics and other STEM subjects, nearly 80% of those who take these subjects are male, only around 20% female - a figure that, it seems, has little changed in 25 years. Considering the huge proliferation of gadgets and tech that now permeates our lives you'd think the gender stereotyping (if indeed it is) that inhibits girls from taking up these courses would have broken down a bit more, or at least changed a bit!
It really does seem to be a gender thing in the UK. The figures from other countries differ quite markedly in some cases - in India the figure is around 32% of women to 68% of men and in the Middle East, hardly the bastion of women's equality, there is virtual parity, with around 48%-53% of the students being female. The Arabic countries are on a course to change from an oil based economy - many are seeing a knowledge based economy as the future and this includes all things technical, mechanical and scientific. Despite many other factors, girls are now actively being encouraged to study the STEM subjects, and being female appears to be little hindrance to being taken seriously when working in engineering - engineering has a much higher social status than generally in the west, so families tend to be proud that their children male and female, work in this area. The gender bias not applying when social cache is in play!
This isn't, of course, the be all and end all of it. What is perhaps significant for those who say "Well girls just don't like all that mechanical stuff" is that, although women make up only around 9% of the engineering workforce in the UK (a figure so shameful it was hard to track down) when these women were asked if they enjoyed their work an overwhelming number (upwards of 86%) gave it the highest score possible.
Simple, effective website design.
8th March 2018
A really good, succinct article from Adobe giving some excellent advice on web design and making the user experience (something that should be the primary objective) as effortless as possible.
How can everyone enjoy their job more?
28th February 2018
A some musings on what it takes to find work more fulfilling, more rewarding - and advice for both the worker and the manager - and hence the business. Via LinkedIn from Chester Elton & Adrian Gostick.
Your interview technique... Need improvement?
28th February 2018
An interesting article by Lou Adler through Inc. about what he calls "The Sherlock Holmes" technique. He concentrates on how recruiters interview, how they might get a much better idea of a candidate's level of technical skill even if they, themselves, are not au fait with the particular area of competency the candidate has. Definitely worth a read through.
The spirit of new technologies needs to find us willing.
28th February 2018
It's interesting, to me at least, that many posts and blogs aimed at or for Marketing, Advertising and related subjects, frame their questions as if "Customers" or "Clients", or even "Users" are something apart. It's obviously a helpful device but, perhaps, sometimes it's also useful to remember that we ourselves are users, customers & clients and we might do well to aim these same questions at ourselves. The following article, from Hubspot, is a case in point: which emerging technologies do people want to know more about? Which do they hanker after to use? And which annoy the hell out of them? Sometimes it's worth making it personal, understanding the reactions of others may come from acknowledging our own likes and dislikes.
Augmented Reality is, for me, the most exciting of all the promised new tech but there have been false starts already, remember GoogleGlass? This might have been that the tech its self wasn't all that great or could, possibly, have been that the time wasn't right, the Collective Will not yet there. There needs to be a zeitgeist with technology, it needs to "feel right" - it's not just what it looks like, nor even what it can do: we need to feel that we want to do it, that it can be useful or interesting most or all of the time. For a technology to be taken up and become widespread it must be a seamless fit into our everyday, become something we rarely think about even as we use it, forgettable but not forgotten; not just a Christmas toy, delighting us for a day or two and then swiftly tidied away to the back of the drawer, forsaken and ignored.
And the technology that drives me to distraction? Are you old enough to remember the Microsoft Word Paperclip? It popped up uninvited and instantly appealed to my inner caveman, making me want to heft my beautifully weighted flint rock and smash it over & over again into the corner of the screen. Well, looking at myself as the customer, the same feelings start to brew every time a Chat Bot slides its self up and asks if it can help me. Even when I know that it probably can help me. Even then.
Facebook changes, quality and spam!
27th February 2018
The whys and wherefores of Facebook's recent changes have altered the way posts appear in anyone's feed, as well as giving pause to marketers and advertisers who use the platform. Justin Freid at MarketingLand has some interesting things to say on the subject.
Video, video, video!
26th February 2018
You'll have seen it a lot recently, the clarion call for everyone in 2018: Video, video, video! For everyone, marketers and businesses alike. Allen Martinez at MarketingLand has written a very useful short guide for everything - from the why you should, the how of getting started and then to developing it's usefulness.
Hi, I'm your Digital Overlord!
24th February 2018
Some “experts” are saying, again, that we need to “Jazz Up the Job Title”, that the millennials need to be appealed to by having a cool title, by being a Rockstar, a King or a Guru. (“Hi, I’m the Recruitment Rockstar, I hear you’re Queen of Pencils and we need to talk about how to improve our Gurus’ technical output”).
Would you like to deal with a Customer Service Ninja or rather speak to the Amazement Officer? Perhaps you’d prefer a Fan Happiness Associate (yes, really!)? I’m ambivalent at the moment: I can see why some companies and brands might want to adopt the more exotic titles, maybe to appeal to what they perceive as a more vibrant type of worker, or to add a quirkiness to their otherwise more standard style, but isn’t the danger that once recruited, your Amazement Officer is quickly disabused of the notion that this call centre job is any different and feels somewhat disenchanted?
On the other hand, might the more esoteric sounding titles (“I’m a Retail Wizard, and you?”) attract more interesting candidates for that hard to fill role? I’m not sure……
How to communicate with anyone, at any time ......
23rd February 2018
How To Communicate With Anyone, Anytime, Anywhere About Anything.....
For introverts and extroverts the strategies to network, to just find out about people, what they need, may differ but the aim is the same: to build meaningful business relationships. An interesting article from Forbes about what they call "Supercommunicators".
Is The Future Video?
22nd February 2018
“A minute of video is worth 1.8 million words”. And there are an abundance of other facts that have highlighted similar results.... So writes Harriet Davis at Sonovate. On LinkedIn is the future video?
Spectacular change, like Winter, really may be coming!
22nd February 2018
We are constantly bombarded with articles, messages and TV programs - in fact from everywhere - telling us that "major change is coming" or that a particular piece of tech will change our lives.... Well, very occasionally, they just may be right. Virtual reality has been promised us for years now, so much so that perhaps we've become so used to the "yeah, yeah, that again" that we haven't quite realised that it really is nearly here. Perhaps not quite the Star Trek holodecks yet but maybe even that isn't too far off!
Nick Babich at Adobe has looked into the very near future and seen how a spectacular change in education may soon be possible; how utilising Virtual Reality has the power to revolutionise the way schools and universities teach. It seems to me that, for once, this promise of change, of something radically new with the ability to alter how we learn, think and perhaps perceive the world, really is just round that next corner.
Hello Tweeter, are you real?
21st February 2018
How do you know who is real on Instagram or Facebook? Is ANYBODY real on Twitter? Does it matter how many followers you have? Inspire to Thrive comes up with an interesting take on this (basically, "no")....
A thing of beauty
15th February 2018
For our Architect friends and everyone else..... David Adjaye's building, The Smithsonian National Museum of African American History and Culture, has been awarded the Beazley Design of the Year 2017 prize. Beautiful.
Google's Questions & Answers
9th February 2018
Joy Hawkins at Search Engine Land has a few questions of her own: Why aren't more businesses asking questions - and more to the point, seeing the things people are asking about them and responding? Do people even know this new facility exists? There's some good news here but also, it has to be said, some scary stuff!
Managing your online reputation
8th February 2018
Chris Silver Smith, at Marketing Land talks through the idea of managing a company's reputation. He notices that the huge corporations largely ignore negative comments on their websites or social media pages but, rightly in my view, he points out that most of us are simply not able to do so, nor should we, and gives some excellent advice on being proactive - making sure that it's much less likely to happen.
Not just for millennials!
6th February 2018
Maria Garrido at The Drum says: Brand marketing’s obsession with millennials over the past few years looks likely to transfer onto generation Z or centennials (as they’re otherwise known) in the year ahead.
However, while strategies around engaging youth continue to dominate, another age demographic with an average online spend of €7bn a year, according to GlobalWebIndex, is being increasingly marginalised by advertising.
The over-55s, the grey market, or the silver surfers as they’re often referred, hold around 80% of the wealth in the UK and 70% in the U.S. And boy do they like to spend it.
Their spend has grown by an average of 4.5% annually for the last 10 years, compared with only 1.2% for their younger compatriots. The global management consulting firm, AT Kearney, projects that globally, the spending power of the over-60s will reach $15tn by 2020.
The numbers are important because global consumption proliferation is no longer being driven by rising populations.
New Job - Events Production - Account Manager
5th February 2018
We are excited to announce a new opportunity as a Business Development Manager for a vibrant, global Event Production company.
Back from the future!
2nd February 2018
Dave Davies from Search Engine Land has a great short article looking back on 2018 from the perspective of next year!
Interesting to see if the problems he envisages happen, if they're sorted, and how things pan out.
He talks about the growing Voice-First devices that are rapidly taking over our lives - sorry, I mean, that are helping us around the home - the changes at Google and in SEOs etc as well as Machine Learning.
Well worth a look both now and in January 2019!
Social Media, Job Search and AI
30th January 2018
Harriet Jones at Sonovate raises the issue of the new way in which Company Facebook accounts are able to post their current jobs, a move, perhaps, into direct competition with LinkedIn. It's obviously an interesting move by Facebook, coming as it does with their reiteration that they are a social enabler and that this is what their users want - a dichotomy that, to me, this new initiative does nothing to lessen.
Reaching smartphone users
28th January 2018
From Chantal Tode at the Mobile Marketer we hear about whether, with more integration between the various computing platforms, apps are still the best way to engage with smartphone users; where do chatbots come into the equation and, if most users only go onto their favourite Social Media from their phones, wouldn't it make more sense to engage them this way?